Grandma has just bought a Galanz microwave oven, whose marketing strategy attract my attention. First is its product and service quality. As is well known, product and service quality is the foundation on which a product and its enterprise rely, and enterprises will succeed more than a half if they put quality on the first place. And this is what Galanz has been making efforts to do, so its success is not fluke.
Galanz actively “create” its consumer market. In fact it is the result of its common information and three-dimensional public relations that Galanz microwave oven enters into a greater consuming group. This active marketing strategy of “Creation of consumer market” deserves all enterprises’ reference.
In respect to cost control and price cut, Galanz actually adopts marketing strategy made on the basis of “price strategy”, rather than “price war “. Galanz’s deep price cut is based on its deep cost cut. It expand the consumer market by introducing Galanz microwave oven to the common people, transforming it from an “aristocratic” product to household consumption. Galanz expand its consuming groups by hundreds of times, and form its cost advantages through specialized cost management system to greatly decrease its cost. So its products price is much lower than that of its craft brother, thus rapidly and steadily occupies its own market share.
Besides, any good product has the time to be eliminated. Bearing this in mind, Galanz has been constantly develop new products and new fields.
From the above we can see that Galanz’s marketing strategy is a very excellent one.
