Generally speaking, the marketing department takes responsibility to make marketing strategies and planing, and the sales department is responsible for the implementation of them. Many times a typical-regarded marketing program results much less satisfactory because of slow implementation. Now comes a new marketing topic—speed and perfect, which one is more important?
In fact perfect and speed do not run counter with each other. If the enterprise’s marketing activities are of “Baton” type (i.e. after the marketing department has made perfect plan, the sales department follow up immediately to implement it step-by-step), the perfect degree of the plan and its implementation speed are always in a contradict state. And if the enterprise’s marketing activities are of “Olive” type (i.e. when the marketing department are making a plan, the sales department begin its intention of implementing it. Later the two departments meet each other to discuss and settle down the marketing plan and then the sales department implement the plan again, and then the circle goes once again and again), a good result can be achieved as “Implementation advances the marketing plan and the market plan in turn instructs implementation.”
Personally, I think perfect and speed are not contradict. The key point is what work style your marketing team has. If the marketing team is laid back then there will no good result no matter how perfect and how easily-implemented the plan is. But if the team members are impassioned and good at leaning and willing to cooperate with each other, they will try even there is no plan. So it is the marketing team that affects marketing implementation most. The thing that really matters is whether each member is willing and able and continuous to do the job or not.
