In the Marketing 3.0 times, the key to marketing success is effective innovation, by which the consumers are conquered and made to actively spend time to interact with the brand, and while they are gaining good brand experience, the value of brand or product is at the same time being planted into their hearts.
When taking measures to deal with its national pupil overweight, the America government throw away the stereotype government advocacy advertising and cooperated with a marketing communication company. As a result, integrating marketing innovation with executive order has made the weight loss campaign a charming experience trip—the innovative Verb Yellow-ball activity created a crazy campaign fashion among the American pupils.
From the great success of Verb Yellow-ball, we can see that marketing essence is to make something happen between brand (or product) and the consumers, making them experience the value of brand or product and be willing to pay for the brand’s or product’s value.
No matter how the times changes, the consumers are always making choices between the product’s rational selling point expression and sensible psychological demands. When product quality are the same, the emotional experience brought by marketing innovation can add brand sentimental value, press down the sentimental button with the consumers, thus make them captive of the brand.
Since innovation is so important, the pursue for it has reached an unprecedented hight: enterprises ask marketing agency for better innovation in order to surpass its competitors, the consumers turn an blind eye to those business information without innovation, and the government also find it more effective promote its executive order by innovative thought. All in all, innovation seems to become the core drive of the running times.